Carlito SF - No Friends In This

Art Direction & Design
No Friends In This mixtape marketing campaign. “Love who loves you. There’s no room for friends, only family.”

No Friends In This album cover

Rebelling against the rigid structure of blood relations, Carlito SF creates his family instead of being born into one. Playing off of the idea of the power and control of the individual the arcade cover was born. He is the best and only player totally in control of who he calls family.

Alternative cover

The alternative cover features Carlito SF playing the game in an arcade game room.

Social Media Assets

Social media posts designed to hint at the release of Carlito SF’s debut mixtape.