Instant Polaroids
Art Direction, Photography
Designed and maintained the brand identity for an Instant Polaroid venture.
Branding
In the age of digital photography, the Instant Polaroid project provided an intimate New York City experience for travelers from 6 out of 7 continents. Using a 1940s press camera (and an assortment of other vintage cameras) I took photos of lovers, family, friends and a host of others. My clients walked away with a tangible photo in a protective sleeve that will be a classic photo in 10 years and not a photo stored on an obsolete hard drive.