Instant Polaroids
Art Direction, Photography

Designed and maintained the brand identity for an Instant Polaroid venture. 


In the age of digital photography, the Instant Polaroid project provided an intimate New York City experience for travelers from 6 out of 7 continents. Using a 1940s press camera (and an assortment of other vintage cameras) I took photos of lovers, family, friends and a host of others. My clients walked away with a tangible photo in a protective sleeve that will be a classic photo in 10 years and not a photo stored on an obsolete hard drive.

Social Media

Building an organic social media following using my clients posts.

Custom signage to promote the product on the Brooklyn Bridge.

© 2024 Michael Rich, All Right Reserved