Carlito SF
Art Direction, Videography, Photography, Digital DesignI spearheaded comprehensive marketing campaigns for Carlito SF, encompassing a range of digital media to promote his music releases. My work included designing mixtape and album covers, directing and shooting music videos, and creating targeted social media posts.
Carlito SF - Even Out The Score Music Video
Music video to promote Carlito SF’s song “Even Out The Score”.Carlito SF - NOT EVEN A LIL Marketing
Music video and social media shorts to promote Carlito SF’s song “NOT EVEN A LIL”.Carlito SF - GUESS WHAT Marketing
Music video and social media shorts to promote Carlito SF’s song “GUESS WHAT”.BROKEFOOT album cover
Pulling conceptually from a recent injury the BROKEFOOT EP makes light of Carlito Sugarfoot’s broken foot.
No Friends In This Marketing
Embracing the theme of self-chosen family over blood ties, Carlito SF’s "No Friends In This" mixtape challenges traditional notions of kinship. The marketing visuals, including the mixtape cover featuring arcade-inspired imagery, symbolize personal empowerment and control. This design concept underscores Carlito's autonomy in defining his own circle, portraying him as the sole player in the game of life.