Wine Hearse
Visual Identity, Car Wrap
For Wine Hearse, I crafted a complete visual identity that blends a macabre aesthetic with the allure of natural wine. This branding effort included the design of the logo and a striking car wrap that effectively communicates the brand’s unique character and its commitment to showcasing natural wines at various events.
Wine Hearse Car Wrap
![](https://freight.cargo.site/t/original/i/f4134a7bc95319ab927ff081ea0061701274bb7c96c87a726a094ed8b05418cf/MikeRich_WineHearse_CarWrap_01.jpg)
![](https://freight.cargo.site/t/original/i/4ea560d87fcbb9af7c9929b5c8e69614c33306cc4d3747eeb31f459e5559c8ab/MikeRich_WineHearse_CarWrap_02.jpg)
![](https://freight.cargo.site/t/original/i/b6ff0754a988740998b52ebffad1d91acb6bc44197756ccaecece9ff5f1bc56d/MikeRich_WineHearse_CarWrap_04.jpg)
The Wine Hearse Logo
The Wine Hearse logo draws inspiration from the traditional art of natural winemaking, intertwined with a distinct love for the macabre. This combination results in a branding identity that captures both the authenticity of the wine and its unique, thematic appeal.![](https://freight.cargo.site/t/original/i/92c256b5ccaac5cc0e2aba18303c019015364e5d8d1eb14fb53e4b7209ea2eb8/MikeRich_WineHearse_Branding_01.jpg)
![](https://freight.cargo.site/t/original/i/5a25db9ac0c990423b877b9b7aefe523c93bfd0552754b446957a7f7766173f7/MikeRich_WineHearse_Branding_03.jpg)
Photography © 2023 by Jackson Milgaten (@jxn.nthn.35mm)