NYC & Company

Print Design, Digital Design, Data Visualization︎, Presentation Design

During my time at NYC & Company, I supported citywide tourism and partner-facing initiatives across print, digital, presentation, and event materials. Projects included NYC Summer Restaurant Week, Make it NYC, the 2017–2018 Annual Summary, and NYC Climate Week. The work required adapting a large civic brand across public-facing campaigns, member communications, and stakeholder presentations.

NYC Restaurant Week Summer 2018

For the 26th anniversary of NYC Restaurant Week, I worked with the design lead on a refreshed visual system for one of the city’s longest-running culinary campaigns. The project included the dining guide, menu templates, social assets, and partner materials supporting more than 380 participating restaurants across the five boroughs.

2017 – 2018 Annual Summary

The NYC & Company Annual Summary was distributed to partners and members following the Annual Meeting, outlining the city’s growth, challenges, and future initiatives. Working closely with the design lead, I helped develop the report’s presentation across web and print so the information felt organized, polished, and accessible to stakeholders.

Climate Week NYC 2018 Logo

Celebrating its 10th consecutive year, Climate Week NYC was marked by NYC & Company with a special "green" twist on the company logo. I played a key role in redesigning this logo, symbolizing the event’s commitment to environmental sustainability.

Make it NYC

Make it NYC supported meetings and events across the city by highlighting venues, services, and success stories for planners and partners. I created pamphlets and supporting materials that presented those stories clearly while staying within NYC & Company’s broader visual system.