NYC & Company

Print Design, Digital Design, Data Visualization︎, Presentation Design

As the official marketing organization for New York City, NYC & Co. is dedicated to promoting travel and tourism throughout the five boroughs and enhancing the city’s global reputation. In my role, I developed key visual assets for initiatives such as NYC Summer Restaurant Week, supporting over 380 participating restaurants. Additionally, I created presentations and promotional materials for major events, including the NYC & Co. Annual Summary and the logo for NYC Climate Week, helping to extend the city's reach to partners and members.

NYC Restaurant Week Summer 2018

NYC Restaurant Week, the city’s original culinary celebration and the world’s first-ever Restaurant Week, commemorated its 26th anniversary with a fresh visual approach. Working alongside the design lead, I contributed to the creation of the dining guide, menu, and social media assets that showcased New York’s culturally diverse dining scene and its significant growth throughout the years.

2017 – 2018 Annual Summary

The NYC & Company Annual Summary, distributed to partners and members following the Annual Meeting, details New York City’s recent growth, challenges, and future initiatives. Collaborating closely with the design lead, I helped craft the summary's presentation for both web and print, ensuring it communicated the city's developments effectively to stakeholders.

Climate Week NYC 2018 Logo

Celebrating its 10th consecutive year, Climate Week NYC was marked by NYC & Company with a special "green" twist on the company logo. I played a key role in redesigning this logo, symbolizing the event’s commitment to environmental sustainability.

Make it NYC

NYC & Company is the ultimate resource for planning authentic New York City meetings. My contribution involved creating pamphlets that highlighted the success stories, capturing the effective outcomes and enriching experiences facilitated by these citywide meetings.