Sleep No More at The McKittrick Hotel/Emursive Productions

Art Direction • Visual Identity • Print Design • Digital Design • Motion Design

At this New York City landmark, known for the Emursive experience Sleep No More among other offerings, I contributed to the visual and creative direction across various productions and venues. My work included creating key art for notable productions, designing menus and promotional materials for the hotel’s dining and event spaces, and leading the design and production of branding materials for signature events. Additionally, I supervised multimedia content creation, enhancing the hotel's aesthetic and narrative reach.

Marketing Campaigns: The McKittrick Hotel

The McKittrick Hotel hosts a vibrant array of events across its expansive venue, relying solely on its email blasts as the primary communication channel with guests. I transformed the weekly e-blast from static image files to a more interactive HTML format, enhancing user experience by facilitating easier navigation and direct ticket purchases.

Susan Hill’s The Woman In Black: Printed Collateral

Designed engaging printed materials, including posters and coasters, for The McKittrick Hotel’s production of  The Woman In Black. These pieces played a crucial role in visually capturing the eerie and captivating essence of the play, enhancing the audience's experience both on and off stage.

Socially-Driven Design for The Hitchcock Halloween Party

At The McKittrick Hotel, alongside essential email communications, social media significantly enhances guest engagement. For this event, I crafted an integrated campaign across digital, print, social media, and video, boosting anticipation and participation.

Speakeasy Magick: Digital & Printed Collateral

Crafted a compelling blend of digital and print materials for Speakeasy Magick at The McKittrick Hotel, including a unique e-blast gif, an engaging Instagram reel, and custom-designe matchbooks. These elements synergistically enhanced the mysterious and exclusive aura of the event.

McKittrick Parties: Custom Artwork

Designed distinctive custom artwork for various parties hosted at The McKittrick Hotel, which encompassed the entire building. These pieces captured the unique themes and atmospheres of each event, contributing significantly to the immersive experience offered to guests.

Spotlight on McKittrick’s Music Scene

Created visually compelling artwork for concerts at The McKittrick, hosting renowned musicians such as Flight of The Conchords and Sting. My designs were specifically tailored to merge seamlessly with the hotel’s distinctive aesthetic, enriching the atmospheric vibe of each event.

Additional artist info: Courtney Brown(Illustrator), Cesar Hawas (Creative Director), Derrick Belcham (Director)