Le Bal X Ace Hotel
Print Design, Digital Design

Celebrating sixty years of variety entertainment, Le Bal at the Ace Hotel reintroduces the art form of drag, aiming to captivate new audiences with its vibrant counterculture performances. My role involved creating visuals that captured the spirit of this dynamic event, blending traditional allure with contemporary flair.

Le Bal 2016 Marketing Campaign at The Theatre at Ace Hotel, DTLA

Le Bal debuted with a mission to elevate drag by showcasing it on the prestigious stage of The Theatre at Ace Hotel in Downtown LA. The campaign's promotional artwork, inspired by the iconic Moulin-Rouge era cabarets, aimed to reflect the glamour and theatricality of traditional variety shows while inviting a new audience to experience drag in a grand theatrical setting.

Le Bal 2015 Marketing Campaign

For Le Bal's debut at the Ace Hotel, the campaign celebrated drag on a theatrical stage. I crafted social media posts that blended vintage cabaret charm with modern flair, engaging a wide audience and establishing the event's unique artistic identity.