Penguin Random House:
Random House Children’s Books

Visual Identity, Print Design, Digital Design, Motion Design, Display Design

As a Senior Designer in the Children's Books division at PRH, the world's largest paperback publisher, I create marketing visuals for our titles. My role involves developing each title’s campaign aesthetic for effective execution across digital and print advertising, contributing to the publication of over 85,000 titles annually.

2023 Caldecott Medal Winner: Hot Dog by Doug Salati Marketing Campaign Overview:

Launched with an eBlast to announce the release, this campaign for Hot Dog expanded as the book gained acclaim, receiving numerous reviews and awards. The comprehensive marketing efforts included banner ads, a book trailer, New Jersey Transit ads, and targeted promotions for schools and libraries.

Grumpy Monkey Series by Suzanne & Max Lang: A New York Times Bestselling Phenomenon

Following the breakthrough success of the original Grumpy Monkey, the series by Suzanne & Max Lang has expanded to include over a dozen new titles. Our marketing strategy evolved to simultaneously promote the entire series and highlight the latest additions, effectively boosting visibility and reader engagement across multiple platforms.

The Inheritance Cycle series by Christopher Paolini Marketing Refresh: 

Ahead of the anticipated release of Murtagh, we updated the marketing materials for The Inheritance Cycle series, which has sold millions of copies worldwide. This proactive update included creating engaging floor displays and dynamic social media promotions, setting the stage for the new book’s introduction. 

Murtagh by Christopher Paolini Marketing Campaign Execution:

Building on the monumental success of The Inheritance Cycle, Murtagh was introduced with a comprehensive marketing strategy. The rollout featured eBlasts, bookstore signage, press releases, and a diverse array of social promotions, all designed to engage Paolini's extensive fanbase and attract new readers.

Additional artist info: Sharon Burkle (Sr. Art Director), Michael Caiati (Assistant Design Director), Michelle Racca (Designer), Danielle Barnet (Motion Designer), Allie Zachar (Designer)